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Software AG: “You don’t go to a Chinese restaurant for wienerschnitzel; telcos aren’t players without 5G”

Bernd Gross, chief technology officer at Software AG, is sitting in a side room, off a busy booth at Hannover Messe 2019. The Darmstadt outfit looks a different proposition, he reckons, with new leadership, a fresh strategy, and a vogueish tagline. “Yes, freedom-as-a-service; the...

Software AG cites deals with AT&T, AWS, Dell in pursuit of €24bn IoT opportunity

Germany-based Software AG has reorganised its channel strategy to prioritise IoT platform deals with the likes of AT&T, ‘hyper-scale’ cloud deals with the likes of AWS, edge hardware deals with the likes of Dell, and IT and IoT reseller deals with the likes of...