Homemarketing

British car brand Land Rover has utilised Sigfox connectivity in an interactive marketing campaign to encourage UK drivers to book a test drive. The campaign saw a 10-fold jump in …

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IoT marketing

Is IoT the future of direct marketing? In the latest demonstration of how IoT has the potential to disrupt the marketing sector, WND UK, the UK’s Sigfox Network Operator, and …

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digital transformation

Defining digital transformation Digital transformation is a term that has reached just about every company in every industry. It has been debated by analysts, thought-leaders, executives – you name it. …

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Smart vending machine for today and tomorrow Vending machines are a $7 billion industry in the United States, and there is reportedly one vending machine for every 55 people, according …

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A cereal company with a data issue The Kellogg Company operates in 180 countries, providing ready-to-eat cereals and other food products with brands including Froot Loops, Frosted Flakes, Special K, …

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Heineken launched a global marketing campaign, partnering with the Bond franchise and using Microsoft Azure for “technically demanding” promotions, including one for the UEFA Champions League that required low latency …

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