BROWSING: Land Rover

The narrative about the environmental impact of disposable IoT (see here and here; check back for upcoming report on The Green Credentials of 5G and IoT), begs the question, of course; how many, exactly? How massive does ‘massive IoT’ get? And how big is...

British car brand Land Rover has utilised Sigfox connectivity in an interactive marketing campaign to encourage UK drivers to book a test drive. The campaign saw a 10-fold jump in responses compared with regular print marketing, and a 24-fold return-on-investment for the car maker. Sigfox...