
‘We’re doing the exact same thing:’ John Deere on applying farming strategy to manufacturing
John Deere’s precision agriculture strategy was developed more than 10 years ago, and as a testament to its belief that farming is just outdoor manufacturing, the company is using what …

Big green data on a big green tractor—how IoT will feed the world
Thanks to John Deere, this stoop-dwelling, turnstile-hopping New York City kid got to ride in her first tractor! Fortunately for everyone, I didn’t have to drive it. That’s because, with …

John Deere Industry 4.0 Lead: ‘5G is really important to us’
Non-Standalone 5G deployment at U.S. facilities will form template for expansion to global John Deere manufacturing facilities DENVER–Representatives from John Deere, a global manufacturer of agricultural machinery headquartered in Moline, …

John Deere sharpens its robotics focus with Bear Flag buy
Deere & Company will acquire Bear Flag Robotics, a Silicon Valley-based startup, for $250 million to accelerate the development and delivery of smart farming tools like automation and autonomous vehicles. “Deere views autonomy as an important …

Ericsson, John Deere sign agreement to develop 5G, IoT solutions in Brazil
The Brazilian subsidiary of Ericsson have signed a partnership with John Deere to research and develop technological innovation using 5G technology to boost new agribusiness revenue. The agreement enables …

Creating efficiencies with connected support (Reader Forum)
A major threat to efficiency across industries lies in mechanical downtime. When a machine stops running, it means the work stops, cutting into the time window that dictates a job’s …

‘Factories will learn from farms’ – how John Deere is putting Industry 4.0 on wheels
Farming is just outdoor manufacturing, says John Deere; the whole concept of ‘smart manufacturing’ is only novel to cloistered production, taking place indoors, out of the rain. Farmers have been …

“It is right in front of us” – John Deere preps for 5G factory ‘revolution’ with CBRS bountry
From tractor maker to network operator; should we be surprised Deere & Company, in charge of the John Deere machinery brand, has snapped up five mid-band CBRS licenses in five …

John Deere digs into the challenges of smart farming
When John Deere first began supplying agricultural tools in 1804, it was pitchforks and shovels; today, it’s connectivity and data When John Deere first began its initiative to provide farmers …

John Deere talks computer vision and the ultimate in farm gadgetry
People don’t get how sophisticated farmers are, says Lane Arthur, director of digital solutions at John Deere, the US maker of industrial equipment and machinery. “They don’t see the technology …