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Verizon touting IoT with ‘Humanability’ campaign

IoT is central to Verizon strategic plans

We’re more than just a wireless network operator–that’s the central message of a new Verizon campaign called “Humanability” that highlights a wide range of internet of things (IoT) initiatives.

“At Verizon we have one mission: to give people the ability to do more in this world,”Lowell McAdam, chairman and CEO, said. “We’re asking big questions like, ‘what if we could improve air quality and the flow of traffic simultaneously through technology?’ and ‘what if doctors don’t actually need to be in the same room as patients to save their lives?’”

McAdam continued: “Technology is only as good as the humanity behind it. Our job is to marry the two so everyone, everywhere can benefit from the promise of the digital world. At Verizon, we don’t wait for the future, we build it.”

Food safety is one of the use cases highlighted at the onset of the new campaign. Using small sensors connected to Verizon’s network, a cold supply chain, in this case related to commercial seafood, can provide condition information that helps reduce the likelihood of food borne illness.

“This device allows people to understand what’s happening not only with the location of that asset but also if it’s too hot, if it’s too cold, if it’s been dropped,” Tom Villa, Verizon Global Asset Management said in a video.

Check out the video below.


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