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Samsung launches IoT monetization service

Service targets IoT hardware makers

Samsung is adding turnkey internet of things service plans to its cloud-based open data exchange platform. The company said device manufacturers and service providers will be able to use its Artik IoT monetization platform to generate revenue directly from the interactions of devices and services.

The service is meant to reduce go-to-market costs for IoT device manufacturers, who are often on the hook for data costs associated with their products. Samsung said that by providing a brokering, metering and payments system, it can help IoT device makers streamline their costs.

“The problem with IoT is that many hardware companies are selling products without a clear view on sustainable business models,” said Dilip Sarangan, global research director, IoT and digital transformation at Frost & Sullivan. “There’s a lot of pressure now to monetize data. Samsung Artik cloud monetization is out front in addressing a crucial need in the market. It can help hardware developers monetize solutions without necessarily putting in all the effort themselves.”

Two hardware makers that have already partnered with Samsung are Legrand, a maker of electrical components and other digital infrastructure for home and office environment, and Smappee, a provider of solutions that monitor energy use.

“Increasing the reach of devices while also providing a path to monetization is key to the successful evolution of IoT,” said Smappee founder and CEO Stefan Grosjean, in a press release. “We’re excited to partner with Samsung Artik on the new monetization model.”

Samsung’s other IoT initiatives include its SmartThings smart home solution, an autonomous car initiative, and radio access equipment for wireless service providers. The company says its narrowband IoT solution can be implemented by operators through a software upgrade. Samsung also markets a “standalone type IoT base station” for use cases that require an independent IoT network.

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