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Vertical Market IoT: The future of precision agriculture

The Future of precision agriculture

Joe Michaels, Senior Director of Global Product Management for Precision Solutions at CNH Industrial discusses the impact of IoT technologies in the agriculture vertical market at the Enterprise IoT Summit in Austin, Texas.

Michaels leads a global team of Product Managers to discover, define and deliver precision solutions. These solutions include guidance, machine control, telematics and data management for agricultural and construction markets.

ABOUT AUTHOR

Juan Pedro Tomás
Juan Pedro Tomás
Juan Pedro covers Global Carriers and Global Enterprise IoT. Prior to RCR, Juan Pedro worked for Business News Americas, covering telecoms and IT news in the Latin American markets. He also worked for Telecompaper as their Regional Editor for Latin America and Asia/Pacific. Juan Pedro has also contributed to Latin Trade magazine as the publication's correspondent in Argentina and with political risk consultancy firm Exclusive Analysis, writing reports and providing political and economic information from certain Latin American markets. He has a degree in International Relations and a master in Journalism and is married with two kids.