HomeEnterprise IoT SummitPanel discussion: Analyst angle

Panel discussion: Analyst angle

Panel discussion: Analyst angle

Moderator Mike Krell, IoT Analyst, Moor Insights & Analysis kicks off a panel including Rhonda Dirvin, Board Member, OpenFog Consortium; Director of the IoT Verticals, ARM; John Crupi, VP Engineering Systems Architect, Greenwave ; Jason Shepherd, Director IoT Strategy and Partnerships, Dell and Aron Bowman, Chief Operating Officer, ELM FieldSight, LLC

Mike Krell has a passion for all things electronic and has spent more than 30 years working and playing with hardware, software, PCs, laptops, handhelds, and home electronics. Mike covers both the Human and Industrial IoT segments for MI&S and specializes in providing research and analysis and go-to-market strategies for companies looking to deliver successful solutions into IoT markets. Key accomplishments in Mike’s recent career include: Development and execution of a communication strategy that over doubled the print and online coverage of MIPI Alliance Authored the initial market strategy that lead to Series A round financing for Toopher, Inc. (Toopher has recently been purchased by Salesforce.com) Designed and executed the branding and communications strategy for Alereon’s initial product launches worldwide Took leadership role with the WiMedia Alliance and ECMA to finalize the international specifications for Ultrawideband wireless technology Prior to his MI&S affiliation, Mike was responsible for all marketing strategies and programs for MIPI Alliance, a global provider of interface specifications for cellular handset. Mike served as sr. director of corporate communications and business development for Alereon a leading innovator in the Ultrawideband wireless market and was responsible for all aspects of Alereon’s corporate communications. While at Alereon he participated and worked with IEEE 802.3, the USB-IF, Bluetooth-SIG, Multiband OFDM Alliance and was a board member of the WiMedia Alliance. Prior to Alereon, Mike was the director of corporate communications for Legerity, a leading supplier of IC’s for the telecommunications market, and vice president of marketing and business development for TheResidentClub, a leading supplier of private-labeled, web-based communities for real estate operating and financial services companies. Mike also served as an independent consultant and a principal and founder of the Customer Manufacturing Group, focusing on Internet sales and marketing. His clients included Transmeta Corporation, SCG Realty (now Archstone), the Internet Coupon Network and Calendar Club. Mike spent his early career at AMD where he held a variety of key marketing positions. Mike holds a BS degree in electrical engineering and a BS in computer engineering from the University of Michigan. Mike is an advisory board member for Toopher, a leader in multi-factor authentication and also a founding board member of the Hebrew Free Loan Association of Austin. He has previously held board positions for the Center for Child Protection in Austin, the Jewish Community Association of Austin and the Austin Food Bloggers Alliance. Mike is also the creator of AustinFoodCarts.com.


Rhonda Dirvin is Board Director and Founding Member of OpenFog Consortium.

Rhonda is Director of the Internet of Things Verticals at ARM.  Since joining ARM in 2011, she has worked in several marketing and strategic roles, including digital marketing and alliances. She now drives ARM’s marketing strategy through the lens of IoT vertical markets.

Ms. Dirvin is an experienced electronics-industry veteran, who began her career with Motorola Semiconductor, where she worked for 17 years.  She started in the nascent data communications business where she took on increasing responsibility as it grew into a multi-billion dollar business.  She moved on to roles in sales, wireless marketing, and operations with P&L responsibility.  She holds a BS in electrical engineering from Cornell University and an MBA from the Red McCombs School of Business.


John Crupi is Vice President and Engineering System Architect at Greenwave Systems, where he guides development on the edge-based visual analytics and real-time pattern discovery environment AXON Platform. John has over 25 years of experience executing enterprise systems and advanced visual analytics solutions. Mr. Crupi was Chief Technology Officer at Predixion Software prior to its acquisition by Greenwave, and led development of the Predixion RIOT IoT analytics engine platform. He also served as CTO at real-time operational intelligence startup JackBe (acquired by German software behemoth Software AG) and as CTO of the Sun Microsystems SOA Practice, where he was recognized as a Sun Distinguished Engineer. Mr. Crupi is co-author of the highly regarded Java reference Core J2EE Patterns: Best Practices and Design Strategies (Prentice Hall) and co-author of 13 patents on advanced analytics and pattern-based system design. He’s contributed to numerous industry journals and publications, served on the international advisory board for Sys-Con’s AJAX & RIA Journal, and has specialized in advanced real-time patterns and analytics for IoT for the past 10 years. He earned his Bachelor of Science Degree in Mechanical Engineering at University of Maryland College Park, and his Master’s Degree in Engineering Administration with a sub-focus in Artificial Intelligence from The George Washington University in Washington, D.C. John is a three-time “Washingtonian TECH TITAN” award recipient from Washingtonian Magazine for leadership recognition within the Washington Technology Community.


Jason Shepherd is the Director of Strategy and Partnerships for Dell’s Internet of Things (IoT) division which is developing solutions anchored on edge gateways for commercial use cases in verticals such as buildings, manufacturing, transportation, and logistics.  He manages a team of industry SMEs and has overall responsibility for the Dell IoT Solutions Partner Program, a curated community of Industrial IoT solution providers.  He started his career at Dell as an engineer and then worked at several tech startups where he gained broad experience spanning product design to sales engineering.   He returned to Dell in 2006 to manage Precision mechanical engineering before being tapped to lead a R&D team that pitched new solution concepts to senior leadership.  Prior to his current role he was a technologist in Dell’s Office of the CTO where he developed numerous software innovations and helped lead the strategic core team that triggered Dell’s entrance into the IoT space.  He holds 14 granted and 11 pending US patents.


Aron Bowman has over 20 years of engineering and management experience in manufacturing, process control and product development of technology based solutions in the industrial, consumer and defense industries. His focus at ELM is developing FieldSight into the leading IoT “Platform as a Service” offering that accelerates device connectivity and control.  Prior to ELM, Aron spent over 15 years at eServ, a wholly owned subsidiary of Dell, Inc., where he collaborated with companies like Intel and Microsoft on industry wide solutions for IoT product lines and services with Fortune 500 customers.

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